Multi-channel cross generational fundraising:Demystified

Inspire

I thought you might enjoy these 5 great pointers from Frank Berry about how to connect with different generations of donors. My favorite is #1. That seems rather silly at first, but really, how you target your appeals without it. Did you know that the Raiser’s Edge can break down giving by age?

What’s your favorite of Frank’s tips?

SandySmile

Mobile giving trends #ephilanthropy

Mobile giving trends #ephilanthropy

Inspire

Here’s an interesting post from the folks at nonprofitbridge.com by Kristen Gramigna about trends toward giving via smart phones. I found her remarks regarding non-profits sending text appeals and  impulse  mobile giving particularly interesting. What do you think about her conclusion that ” Being able to relate visually to the situation may be as important to the donor as ease of use and the low dollar amount.”?

Is your non-profit including mobile giving  in your multi-channel strategy?

SandySmile