Mobile giving trends #ephilanthropy

Inspire

Here’s an interesting post from the folks at nonprofitbridge.com by Kristen Gramigna about trends toward giving via smart phones. I found her remarks regarding non-profits sending text appeals and  impulse  mobile giving particularly interesting. What do you think about her conclusion that ” Being able to relate visually to the situation may be as important to the donor as ease of use and the low dollar amount.”?

Is your non-profit including mobile giving  in your multi-channel strategy?